Soft Complexion - Pressed Powder Foundation
$37.00
Non-Comedogenic
13 Shades
Fragrance free
Talc free
Vegan
Cruelty free
Acne friendly
Gluten Free
Can’t find the right shade for you? Find Your Shade
What to know
How do I choose the right shade for me?
The best way to choose your perfect shade is to take a makeup free selfie and hold it up against the natural skin-tones of the models - we have taken a lot of time to pick and photograph models without retouching their skin, so you can choose your shade with confidence.
I am used to liquid foundation, what do I need to know about powder?
Our powders are so much better for your skin, whilst still giving you the coverage and look you want - trust us! Powder is less irritating to sensitive skin due to the need for less ingredients. Our powders are non-drying as they are talc-free and highly pigmented with mineral pigments that create coverage with minimum product. We have created all of our non-comedogenic powders without dimethicone, lauroyl lysine or any other commonly used pore-clogging ingredients.
How much coverage can I expect from this powder?
You can expect light to medium coverage when you use our Iconic Flat Blending Brush, or buildable to full coverage when you use a beauty sponge directly. Always allow a few minutes for the foundation to settle down on your skin.
Is it a long lasting foundation?
Depending on how much you apply, you can enjoy a period without retouching, however it is small and compact so you can easily carry this foundation with you and touch up as and when needed. For those days when you need your makeup to last for 10 hours or more, use our phenomenal award winning Loves-You-Back Loose Powder Foundation first and take your Soft Complexion Pressed Powder Foundation with you!
How is this Foundation best applied?
For those looking for a light to medium coverage, our Hero Iconic Flat Blending Brush is your must have! Simply apply the powder in a dabbing motion, starting where you want the most coverage first. If you like to build up your coverage, then a beauty sponge is your key! Apply where you want extra coverage and build as much as you desire. Always remember to allow the Foundation to settle for a few minutes as it adapts to your skin. Magic!
The best way to choose your perfect shade is to take a makeup free selfie and hold it up against the natural skin-tones of the models - we have taken a lot of time to pick and photograph models without retouching their skin, so you can choose your shade with confidence.
I am used to liquid foundation, what do I need to know about powder?
Our powders are so much better for your skin, whilst still giving you the coverage and look you want - trust us! Powder is less irritating to sensitive skin due to the need for less ingredients. Our powders are non-drying as they are talc-free and highly pigmented with mineral pigments that create coverage with minimum product. We have created all of our non-comedogenic powders without dimethicone, lauroyl lysine or any other commonly used pore-clogging ingredients.
How much coverage can I expect from this powder?
You can expect light to medium coverage when you use our Iconic Flat Blending Brush, or buildable to full coverage when you use a beauty sponge directly. Always allow a few minutes for the foundation to settle down on your skin.
Is it a long lasting foundation?
Depending on how much you apply, you can enjoy a period without retouching, however it is small and compact so you can easily carry this foundation with you and touch up as and when needed. For those days when you need your makeup to last for 10 hours or more, use our phenomenal award winning Loves-You-Back Loose Powder Foundation first and take your Soft Complexion Pressed Powder Foundation with you!
How is this Foundation best applied?
For those looking for a light to medium coverage, our Hero Iconic Flat Blending Brush is your must have! Simply apply the powder in a dabbing motion, starting where you want the most coverage first. If you like to build up your coverage, then a beauty sponge is your key! Apply where you want extra coverage and build as much as you desire. Always remember to allow the Foundation to settle for a few minutes as it adapts to your skin. Magic!
What’s so great about it?
After 2 years of development, we are so excited to finally be able to share our Soft Complexion Pressed Powder Foundations with you! We addressed our biggest concern around pore-clogging ingredients and skin irritants. These Foundations are truly magic and work with all skin types and tones.
Comedogenic
/ˌkɒmɪdə(ʊ)ˈdʒɛnɪk/
adjective - tending to cause blackheads by blocking the pores of the skin.
- Compact and Slim for on the go
- 13 Adaptable Shades
- Buildable Velvety Coverage for all Skin Types
- Acne Safe
- Non Comedogenic
Comedogenic
/ˌkɒmɪdə(ʊ)ˈdʒɛnɪk/
adjective - tending to cause blackheads by blocking the pores of the skin.
Ingredients
All ingredients are specially sourced as non-comedogenic, vegan, sensitive skin safe
Sericite (Mica) - Airbrushed appearance, oil absorption, giving sheen
Titanium Dioxide - Naturally occurring mineral and physical sunscreen (not found in Shade 032, 034, 036)
Oryza Sativa (Rice Starch) - Great for acne, great for skin, natural astringent
Magnesium Stearate - Helps the product settle better, anti-caking agent
Iron Oxides - Natural occurring yellow, black and red color pigments
Ultramarine blue - Mineral derived colorant
Kaolin Clay - Controls excess oils (not found in Shade 010, 011, 012, 013, 014)
Simmondsia Chinensis (Jojoba Seed Oil) - Anti-inflammatory, eases eczema, rosacea, acne
Zinc Oxide - Best physical sunscreen, skin healing, noncomedogenic
Zinc Stearate - Helps the product work better
Ethylhexylglycerin - Anti-bacterial
Tocopheryl Acetate - Antioxidant
Good to know in 3!
Soft Complexion - Pressed Powder Foundation
Step 1
Prep your skin with your fav moisturiser and sunscreen, then apply your Soft Complexion Pressed Powder Foundation in a gentle dabbing motion.
Step 2
For light to medium coverage use our Iconic Flat Blending Brush and dab-dab-dab. Always start where you want the most coverage first.
Step 3
For buildable to full coverage use your beauty sponge to apply where you want extra coverage. Build as much coverage as you desire knowing all ingredients are GOOD for your skin. Allow the powder time to settle and watch the magic appear!
Real people Real results
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